Bringing Back the Party to
The ultimate resurgence of partying and sailing on the Lake Ontario Yacht Racing scene. The Raft Party Race brings back the old school regatta template to a new wave of racers.
Partnered with Parker Media Management, we wanted to get back to the roots of a great regatta; which emphasizes Great Racing, Awesome Party and Growing Camaraderie.
Our back to basics approach was inspired by the legendary Levels Regattas. The event included tough competition, cheap drinks, rocking music and good times had by all with Mount Gay Branding at the center of it all!